Aztequila

Brand visual identity, product and logo design.

On this project a visual identity and logo for a fictional beverage brand called Aztequila was created. The logo was created on Adobe Illustrator and it is meant to reference the Agave plant. The can designs and carrier design along with their mock-ups were created on Adobe Illustrator and Photoshop. The intention was to bring a clean and minimal visual to this product in a way that stood out on the shelves. The typography was also originally created for this project to portray visual aspects from the Aztecs.

Team members: Hanna Arenas, Tara Shahaltogh , Irae Jung.             My role: Logo creation, carrier design, and mock-ups.