UGG

Advertising Campaign

This project aimed to create a ad campaign for a brand of the team's choice that included a billboard ad, a web banner ad and a magazine print ad. Our chosen brand was UGG and the campaign's objective was to raise awareness of the UGG shoes among young women and position thebrand as a go-to option, ideal for everyday use no matter the weather, highlighting the brand's versatility and wearability. Our central concept revolved around the versatility and modern style of theUGG shoes, which offers comfort and protection for all types of weather without sacrificing aesthetics. The design emphasizes the seasonal aspects through a collage style.

Team members: Thaisa Cristina Pardi Walderrama Xavier.             My role: Ad designs and mock-ups, modeling for photoshoot.